An exploration of social media micro-targeting on advertising effectiveness: A case study of a tech startup in Kano, Nigeria
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style:
- Recommended for :
- NGN 5000
Background of the study
Social media micro-targeting has revolutionized digital advertising by enabling marketers to reach highly specific consumer segments with tailored messages. For tech startups in Kano, Nigeria, micro-targeting leverages advanced data analytics to deliver personalized content based on user behavior, preferences, and demographic profiles (Ibrahim, 2023). This approach maximizes advertising effectiveness by ensuring that messages are relevant to individual consumers, thereby increasing engagement and conversion rates. Micro-targeting allows tech startups to allocate advertising budgets more efficiently and generate higher ROI by focusing on niches that are most likely to respond positively to the campaign. However, despite its advantages, micro-targeting faces challenges such as data privacy concerns, algorithmic limitations, and the potential for over-segmentation, which can lead to audience fragmentation. This study explores how social media micro-targeting affects advertising effectiveness for a tech startup in Kano. It examines the methods used to segment audiences, the resulting engagement metrics, and the overall impact on campaign performance. The goal is to provide recommendations for optimizing micro-targeted advertising campaigns in a rapidly evolving digital landscape (Chinwe, 2024).
Statement of the problem
Tech startups in Kano encounter challenges in implementing social media micro-targeting effectively due to data privacy issues, segmentation complexities, and the risk of alienating broader audiences. While micro-targeting offers precision, its success is hindered by potential over-segmentation and inadequate data integration, which can reduce overall campaign effectiveness. This study seeks to identify the factors limiting the impact of micro-targeted ads on advertising performance and propose strategies for optimizing segmentation and message personalization (Ibrahim, 2023).
Objectives of the Study
To assess the impact of micro-targeting on advertising effectiveness.
To identify challenges in social media segmentation.
To recommend strategies for optimizing micro-targeted campaigns.
Research Questions
How does micro-targeting influence advertising effectiveness?
What challenges hinder successful audience segmentation?
How can micro-targeting strategies be optimized for better performance?
Significance of the study
This study provides critical insights into the role of social media micro-targeting in enhancing advertising effectiveness. Its findings will help tech startups in Kano refine their targeting strategies to achieve higher engagement and conversion rates. The research contributes to digital marketing literature by offering actionable recommendations for overcoming segmentation challenges and maximizing ROI (Chinwe, 2024).
Scope and Limitations of the Study
This study is limited to exploring social media micro-targeting on advertising effectiveness within a tech startup in Kano, Nigeria.
Definitions of Terms
Micro-targeting: Delivering highly specific advertising messages to narrowly defined audience segments.
Advertising Effectiveness: The degree to which an advertising campaign achieves its desired outcomes.
Tech Startup: A newly established company in the technology sector.
Related Project Materials
An Evaluation of Operational Cost Control Techniques in Dangote Cement Plc, Bauchi State
Background of the Study
Operational cost control is a critical aspect of corporate management, particularly in the manufacturing sector w...
EXAMINATION OF MANAGEMENT ACCOUNTING IN CRISIS MANAGEMENT SCENARIOS
Abstract:
This research explores the role of management accounting in crisis management scenarios in La...
The Influence of Stakeholder Collaboration on the Success of Mega Events in Makurdi Local Government Area, Benue State
Chapter One: Introduction
An assessment of language learning motivation in Nigerian bilingual settings: A case study of Yoruba students
Background of the Study
Language learning motivation is a critical determinant of academic success and bilingual proficien...
A Critical Analysis of IT Budgeting and Cost Management Strategies: A Case Study of Financial Institutions in Zamfara State
Background of the Study
Effective IT budgeting and cost management are critical for financial institutions, which rely heavily on technol...
Development of AI-Based Automated Research Paper Reviewer Suggestion Systems in Federal Polytechnic, Bida, Niger State
Background of the Study
Research paper reviewing is an essential process in academic publishing, which ensures the quality...
An Assessment of Urban Population Expansion’s Impact on Housing Finance in Nigeria
Background of the Study
Urban population expansion in Nigeria is reshaping the financing landscape for ho...
An assessment of the role of social workers in special education in Offa LGA, Kwara State.
Background of the Study
Social workers are integral to the educational landscape, particularly in special education where...
An investigation of internal enforcement practices on reducing operational fraud in banking: a case study of Guaranty Trust Bank
Background of the Study
Operational fraud poses a significant threat to the integrity and profitability of banks. Guaranty...
An evaluation of postgraduate students' use of open access materials in Nasarawa State Polytechnic, Lafia, Nasarawa State
Background of the Study:
Postgraduate education increasingly relies on access to up-to-date, peer-reviewed academic materia...
